One team behind the whole operation - the plan, the numbers, the marketing, the space, and the people. We take on the parts a gym owner should not have to build twice, and we run them alongside you rather than hand you a deck.
We sit down with owners and management and get honest about the plan - the three-year version and the next-quarter version. Then we go find the new revenue: products, markets, partners, the negotiation itself. And we test an expansion before anyone funds it.
The boring half is fully handled - bookkeeping, payroll, declarations, tax returns, all rs.ge traffic. The useful half is what we do with it: cash flow you can see coming, budgets that hold, dashboards showing the handful of KPIs that actually move your model. You should know what next quarter looks like, not just what last quarter cost.
Positioning and campaigns first, built on who actually lives within driving distance of your door. Then the paid side across Meta and Google, and the unglamorous part nobody staffs properly: the comments, the DMs, the person asking about prices at 11pm. Paid and organic are one funnel - the ad that brings someone in and the reply that converts them are the same conversation.
We audit the space you have or design the one you want - layout, interior, member flow planned around 7pm on a Monday rather than around an empty drawing. We spec and buy the equipment, then write the SOPs so the place runs the same on a day you're not in it. Same logic online: your website, a white-label app with your name on it, no dev team required.
We write the vacancy, source and screen, run the interviews, make the offer, and stay with the hire through a first month that ends productive. Behind that: job descriptions, performance reviews, motivation programs, and the policies that hold when headcount doubles. The goal is a hire who stays, not a seat that got filled.
Founders own the brand. We hold common shares alongside them. No preferred stacks, no decade-out exit clocks.
The holding writes the brandbook, the accounting policy, and the hiring standards. The brand makes every creative call inside them.
Brands pay an internal service fee for shared infrastructure (commerce, support, loyalty) - at cost, not at margin. Built once for the family.